Every account in Moments Analytics belongs to one of two kinds of organisation. You choose which when you sign up.
An agency
A marketing or activation agency that runs campaigns for several brands, its clients.
- The agency adds each brand it works for.
- The agency's own team does all the work: its admins, managers and promoters.
- A brand run by an agency can't have its own admins, managers or promoters. Its people can only be brand viewers, added by the agency's admin. They follow the results and change nothing.
- The agency pays for one plan, which covers all its brands. The plan sets how many brands can be active at the same time.
A brand on its own
A brand that runs its own activations, with no agency in between.
- The account is the brand, so there are no other brands to add.
- The brand has its own team: brand admins, brand managers and brand promoters.
- People in the brand who only need to follow results, for example a marketing director or someone in finance, are added as brand viewers by the brand's admin.
- The brand pays for its own plan. Brand plans are separate from agency plans.
Side by side
| Agency | Brand on its own | |
|---|---|---|
| Runs activations for | Several brands, its clients | Itself |
| Who does the work | The agency's admins, managers and promoters | The brand's admins, managers and promoters |
| Brand viewers are | The client's people, added by the agency's admin | People in the brand who only track, added by the brand's admin |
| Who pays | The agency, one plan for all its brands | The brand |
Which one am I?
- You're an agency if you run activations for brands that pay you to do it.
- You're a brand if the products are yours and your own team runs the activations.
- You're a brand viewer if you only need to see the results, for example because an agency runs your activations. You don't sign up: an admin adds you.
Moving a brand
A brand can move from one agency to another, join an agency, or leave one to stand on its own. To do this, email support@momentsanalytics.com. The Moments Analytics team makes the move.
| What | What happens |
|---|---|
| Campaigns, activations, sales and promo items | Move with the brand, so whoever runs it next sees its history |
| Invoices, payments and rentals | Stay private to the brand. A new agency only sees billing from the day the brand joined |
| Joining an agency | The brand's own admins, managers and promoters become brand viewers. Its own plan ends, and the agency's plan covers it |
| Leaving to stand alone | The brand starts a free trial of a plan and needs its own brand admin |
| The old agency's promoters | Come off the brand's activations that are still open |