Moments Analytics runs brand activations from start to finish: product tastings, sampling, in-store promotions and roadshows. It helps you plan them, run them on the ground, and prove what happened.
- Plan: set up a campaign, its activations, the promoters, the products to sell, the promo items to give away (samples, merchandise and prizes), and the games.
- Run: promoters record every sale, free sample and game at the stand, on their phones.
- Prove: the results appear live in reports for your team and the brand. You can download them as a PDF to share.
The four portals
Moments Analytics has four parts, called portals. Each person uses the one for their role.
| Portal | Address | Who uses it | On |
|---|---|---|---|
| Admin Portal | admin.momentsanalytics.com | Admins and managers of agencies and brands | A laptop |
| Promoter Portal | promoters.momentsanalytics.com | Promoters at the stand | Their phone |
| Games Portal | games.momentsanalytics.com | The game screen at the stand, and shoppers playing on their phone | A tablet, TV or kiosk, or a phone |
| Viewers Portal | viewers.momentsanalytics.com | Brand viewers: people who only follow results | A laptop or phone |
Admins, managers and brand viewers sign in with their email and password. Promoters sign in with their phone number and a code sent by SMS. Shoppers don't sign in at all.
Who's who
| Role | In one line |
|---|---|
| Admin (agency or brand) | Runs the account: the team, billing and everything else |
| Manager (agency or brand) | Runs campaigns, activations and games, and looks after promoters |
| Promoter | Works at the stand and records what happens |
| Brand viewer | Follows a brand's results, and can't change anything |
| Shopper | Buys, tries a sample, or plays a game. Has no account |
For everything each role can and can't do, see The roles, explained.
Agency or brand?
An account belongs either to an agency that runs activations for several brands, or to a brand that runs its own. See Agencies and brands.
What happens, start to finish
- An admin signs up and adds the team.
- An admin or manager creates a campaign and its activations, with products, promo items and games.
- On the day, promoters sign in on their phones and record each sale, sample and game.
- Everyone with access follows the results live, and downloads the report at the end.
See How a campaign works for the details.