moments analytics

How to

Read a report

How a campaign or activation is doing, tab by tab, and how to download it as a PDF.

A report shows everything about one campaign or activation. It's live, so it changes as promoters record. Open one from Campaigns. See Find a campaign or activation.

The tabs

TabWhat it tells you
OverviewAgainst targets, the highlights, what's going well, what needs attention, and how it built up day by day
ActivationsThe activations compared
LocationsEach place, and a map of where things happened
SalesWhat sold, how people paid, and the busiest times
Promo items & gamesSamples and prizes collected, and whether trying led to buying
People & feedbackWho was reached, and the ratings they gave
TeamWhat each promoter did
A campaign report's overview
A campaign report's overview

Against targets

Each target has a bar with a marker showing where it should be by now. The label says if it's On track, Ahead of plan or Behind plan, and how far it's heading.

Did trying it lead to buying?

On Promo items & games, you see how many people who tried a sample or played a game went on to buy, on the same day or later. It's matched by phone number, so no names are needed.

Promo items & games: did trying it lead to buying?
Promo items & games: did trying it lead to buying?

Look at a shorter period

Click Last 7 days, Last 30 days, or Custom to choose dates. Click Whole period to go back.

Targets cover the whole period, so they're hidden while you look at fewer days.

The last 7 days only: targets are hidden
The last 7 days only: targets are hidden

Download it

  • Download PDF: the whole report, every tab, laid out to send on.
  • Export Excel: the figures for the whole period, for a spreadsheet.

Click Refresh for the latest figures.

If it doesn't work

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